Engagement Marketing

(Promotion And Marketing Communication)

Logo of Engagement marketing
skills
Promotion And Marketing Communication
Link to Dbpedia

What is Engagement marketing?

Engagement marketing, sometimes called "experiential marketing", "event marketing", "on-ground marketing", "live marketing", "participation marketing", "Loyalty Marketing", or "special events" is a marketing strategy that directly engages consumers and invites and encourages them to participate in the evolution of a brand or a brand experience. Rather than looking at consumers as passive receivers of messages, engagement marketers believe that consumers should be actively involved in the production and co-creation of marketing programs, developing a relationship with the brand. Consumer engagement is when a brand and a consumer connect. According to Brad Nierenberg, experiential marketing is the live, one-on-one interactions that allow consumers to create connections with brands. Consumers will continue to seek and demand one-on-one, shareable interaction with a brand.

Technology Types

promotion and marketing communication

Synonyms

Advertising EngagementAffiliate REVENUE MODELConsumer EngagementEngagementEngagement economyExperiential MarketingLive marketingMarketing engagamentMarketing EngagementProgram engagement

Translations

Experiential marketing (cs)Marketin esperientzial (eu)Marketing angażujący (pl)

Tech Info


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