Engagement Marketing

(Promotion And Marketing Communication)

Logo of Engagement marketing
Promotion And Marketing Communication
Link to Dbpedia

What is Engagement marketing?

Engagement marketing, sometimes called "experiential marketing", "event marketing", "on-ground marketing", "live marketing", "participation marketing", "Loyalty Marketing", or "special events" is a marketing strategy that directly engages consumers and invites and encourages them to participate in the evolution of a brand or a brand experience. Rather than looking at consumers as passive receivers of messages, engagement marketers believe that consumers should be actively involved in the production and co-creation of marketing programs, developing a relationship with the brand. Consumer engagement is when a brand and a consumer connect. According to Brad Nierenberg, experiential marketing is the live, one-on-one interactions that allow consumers to create connections with brands. Consumers will continue to seek and demand one-on-one, shareable interaction with a brand.

Technology Types

promotion and marketing communication


Advertising EngagementAffiliate REVENUE MODELConsumer EngagementEngagementEngagement economyExperiential MarketingLive marketingMarketing engagamentMarketing EngagementProgram engagement


Experiential marketing (cs)Marketin esperientzial (eu)Marketing angażujący (pl)

Tech Info

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 — Date merged: 11/6/2021, 1:32:55 PM
 — Date scraped: 5/20/2021, 6:05:18 PM