Macintosh Centris is a family of personal computers designed, manufactured and sold by Apple Computer, Inc. in 1992 and 1993. They were introduced as a replacement for the six-year-old Macintosh II family of computers; the name was chosen to indicate that the consumer was selecting a Macintosh in the center of Apple's product line. Centris machines were the first to offer Motorola 68040 CPUs at a price point around US$2,500, making them significantly less expensive (albeit slower) than Quadra computers, but also offering higher performance than the Macintosh LC computers of the time. Apple released three computers bearing the Centris name: the Centris 610 (replacing the Macintosh IIsi) and Centris 650 (replacing the Macintosh IIci in form and the Quadra 700 in function), both of which were introduced in March 1993, and the Centris 660AV which followed in July. Apple also considered the Macintosh IIvx to be part of the Centris line. The IIvx was released in October of the previous year but, according to Apple, their lawyers were unable to complete the trademark check on the "Centris" name in time for the IIvx's release. The retirement of the Centris name was announced in September 1993, with the 610, 650 and 660AV all being rebranded the following month as Macintosh Quadra machines as part of Apple's effort to reposition their product families to correlate with customer markets instead of price ranges and features. The IIvx was also discontinued in favor of the newly announced Quadra 605.