Market Share

(Marketing Analytic)

Tech

skills
Marketing Analytic
Link to Dbpedia

What is Market share?

Market share is the percentage of a market (defined in terms of either units or revenue) accounted for by a specific entity. "Marketers need to be able to translate and incorporate sales targets into market share because this will demonstrate whether forecasts are to be attained by growing with the market or by capturing share from competitors. The latter will almost always be more difficult to achieve. Market share is closely monitored for signs of change in the competitive landscape, and it frequently drives strategic or tactical action." Additionally, market share is a key metric in understanding performance relative to the growth of the market as measurement of internal sales growth (or decline) only may be a result of similar growth or declines in the industry being measured. Increasing market share is one of the most important objectives of business. The main advantage of using market share as a measure of business performance is that it is less dependent upon macro environmental variables such as the state of the economy or changes in tax policy. In the United States market, however, increasing market share may be dangerous for makers of fungible and potentially hazardous products such as medicine, due to a US-only legal doctrine called market share liability.

Technology Types

market structuremarketing analyticmarketing strategy

Synonyms

Dollar market shareDominating competitive positionMarket baseMarket cloutUnit market share

Translations

Cuota de mercado (es)Marknadsandel (sv)Marktanteil (de)Merkatu-kuota (eu)Part de marché (fr)Quota de mercado (pt)Quota de mercat (ca)Quota di mercato (it)Tržní podíl (cs)Частка ринку (uk)الحصة من السوق (ar)시장 점유율 (ko)市場佔有率 (zh)市場占有率 (ja)

Tech Info


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