Marketing Effectiveness

(Marketing Analytic)


Marketing Analytic
Link to Dbpedia

What is Marketing effectiveness?

Marketing effectiveness is the measure of how effective a given marketer's go to market strategy is toward meeting the goal of maximizing their spending to achieve positive results in both the short- and long-term. It is also related to marketing ROI and return on marketing investment (ROMI). Marketing expert Tony Lennon believes marketing effectiveness is quintessential to marketing, going so far as to say It's not marketing if it's not measured.

Technology Types

customer relationship managementmarketing analytic


Efectividad de marketing (es)Ефективність маркетингу (uk)

Tech Info

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 — Date merged: 11/6/2021, 1:32:57 PM
 — Date scraped: 5/20/2021, 6:21:05 PM