The Grail Project is an effort to organize the world's best content to make it more meaningful and relevant to users. It is developing a new approach to surface personalized content based on system that adapts to user tastes based on machine learning, semantic analysis, and a proprietary semiotic ontology. The Grail Project was first conceived by Ryan Magnussen, founder of Zentropy and Ripe Digital, in late 2010. In September 2012, Manjunath P Reddy, joined as CTO to execute on the Grail Vision leveraging his expertise in semantic technologies. The Grail Project is based in Venice, CA.