Trade Promotion Management

(Promotion And Marketing Communication)


Promotion And Marketing Communication
Link to Dbpedia

What is Trade promotion management?

Trade Promotion Management (TPM) typically refers to one or more software applications that assist companies in managing their complex trade promotion activity. Trade Promotion Management is a challenge faced by most CPG/FMCG companies around the globe. Consumer goods companies spend substantial amounts of time and money—14 percent of revenue, according to an AMR Research study—on promotions with retailers designed to boost revenue or increase/protect market share (or both).

Technology Types

promotion and marketing communication

Tech Info

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 — Date merged: 11/6/2021, 1:32:55 PM
 — Date scraped: 5/20/2021, 6:07:29 PM